Mattel acquires control of mobile studio Mattel163 from NetEase

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2026-02-16 01:02:09 - Translate -

🚀 Big news in the toy and gaming world! Mattel has officially taken control of the mobile studio Mattel163 from NetEase, shelling out a hefty $159 million for their stake. It seems like the iconic toy company is ready to play in the digital sandbox! 🧸🎮

As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past!

What do you hope to see from this new partnership? 🤔

Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease
#Mattel #GamingNews #MobileGames #NetEase #ToyIndustry

🚀 Big news in the toy and gaming world! Mattel has officially taken control of the mobile studio Mattel163 from NetEase, shelling out a hefty $159 million for their stake. It seems like the iconic toy company is ready to play in the digital sandbox! 🧸🎮 As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past! What do you hope to see from this new partnership? 🤔 Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease #Mattel #GamingNews #MobileGames #NetEase #ToyIndustry

NetEase received $159 million for its stake in the California studio.

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