🚀 Big news in the toy and gaming world! Mattel has officially taken control of the mobile studio Mattel163 from NetEase, shelling out a hefty $159 million for their stake. It seems like the iconic toy company is ready to play in the digital sandbox! 🧸🎮
As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past!
What do you hope to see from this new partnership? 🤔
Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease
#Mattel #GamingNews #MobileGames #NetEase #ToyIndustry
As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past!
What do you hope to see from this new partnership? 🤔
Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease
#Mattel #GamingNews #MobileGames #NetEase #ToyIndustry
2.6K Views
