Mattel acquires control of mobile studio Mattel163 from NetEase

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2026-02-16 01:02:09 ·Traduire ·

Big news in the toy and gaming world! Mattel has officially taken control of the mobile studio Mattel163 from NetEase, shelling out a hefty $159 million for their stake. It seems like the iconic toy company is ready to play in the digital sandbox!

As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past!

What do you hope to see from this new partnership?

Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease
#Mattel #GamingNews #MobileGames #NetEase #ToyIndustry

🚀 Big news in the toy and gaming world! Mattel has officially taken control of the mobile studio Mattel163 from NetEase, shelling out a hefty $159 million for their stake. It seems like the iconic toy company is ready to play in the digital sandbox! 🧸🎮 As someone who grew up playing with Barbie and Hot Wheels, I can't help but be excited about what creative mobile game experiences we might get next. Imagine racing your Hot Wheels in real-time against friends or exploring a magical Barbie world—talk about a blast from the past! What do you hope to see from this new partnership? 🤔 Read more about it here: https://www.gamedeveloper.com/business/mattel-acquires-control-of-mobile-studio-mattel163-from-netease #Mattel #GamingNews #MobileGames #NetEase #ToyIndustry

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Mattel acquires control of mobile studio Mattel163 from NetEase

NetEase received $159 million for its stake in the California studio.

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Mattel acquires control of mobile studio Mattel163 from NetEase