Cereal needs the right packaging if the product is to remain crunchy and if it is to appeal to consumers. The packaging has the potential to get the cereal recognized amongst the competition and it can even allow the transportation and handling of the food to be done effectively. A brand must try and get the perfect cereal boxes for the product to ensure people are drawn to it and want to buy from the brand. This is because there is so much competition in the industry and the brand that can stand out can attract people to the cereal it is selling.

The following looks at how the packaging of cereal is designed for shelf appeal and protection:

Colors

Colors impact the packaging design making it either look good or fade into the competition. Colors have meanings and a brand needs to know these before choosing what color to include on the box. Those colors should be added that convey the message of the brand and let people know what type of cereal is in the box.

You can consider bright as well as vibrant colors if you are selling cereal for kids. Red, yellow, or orange can give one a feeling of excitement as well as energy. These boxes can stand out and appeal to people on a crowded store shelf. Healthy cereal options can have colors like green and white to let people know they will find a cereal that is healthy in the box. Earthy tones give an impression that natural as well as healthy ingredients are in the product.

Therefore the colors you use on the cereal box can enhance shelf appeal and let people get an impression of the type of cereal you are selling.

Graphics

The graphics used on the box matter as well when it comes to shelf appeal. According to your target audience, you will choose what graphics to include on the box.

If you are selling cereal for kids, bright colors along with playful graphics can help. This can include printing cartoon characters on the box. You can add fun games and puzzles that kids will like to play.

On a custom cereal box selling cereal for adults that is healthy, you can include graphics related to the healthy ingredients in the cereal. This encourages health-conscious people to want to explore the product.

Display the cereal

The packaging can look appealing amongst the competition when you choose to place the product in a box that has a window to showcase it. People will get to see how tasty and crunchy the cereal looks which can encourage them to want to buy it.

You can play around with the window and the packaging design so that it looks appealing. For instance you can have a cartoon character whose mouth is open and the mouth will be the window on the box displaying the cereal within it.

Typography and details

You need to include information about the cereal on the box which helps let people make a buying decision. The typography used is important and it impacts the overall packaging design. You need to carefully choose a font that reflects your company’s identity and which will communicate the important details about the product.

The information you include must be clear and precise and not make the packaging design confusing. You can state the name, flavor, ingredients, nutritional facts, serving instructions, warnings, of the product on the box. You can even include QR codes that lead people to your website or fun games and details related to the product and your brand.

Include branding elements on the box as well such as a brand logo and the cereal brands contact details so that the packaging helps increase brand awareness.

Packaging material

If you want to end up with sturdy custom cereal boxes that will protect the cereal and ensure it remains fresh, it is important to choose good-quality and food-grade material to make the box with. Consumers will be drawn to packaging that is strong and is protecting the cereal as they will get the image the product is one that is safe to eat.

Some materials that are popular include food-grade cardboard or paperboard. These are strong and do not have harmful chemicals that can spoil the cereal making it unsafe to eat. You can consider using food-grade biodegradable plastic for the inside bag which protects the product.

The size and shape of the packaging must be perfect so that the cereal remains fresh and crunchy in it. It should not be too large and also not extremely small. The shape should be stackable.

Cereal packaging needs to be designed attractively to enhance shelf appeal and let people be drawn to the cereal your brand is selling even when it is with the competition. The packaging must also be strong to protect the product ensuring consumers get it in perfect condition.