UK Frozen Food Market to Surpass USD 20.8 Billion by 2031 as Value and Plant-Based Trends Propel Category Forward
[London, 11th, June 2025] – According to Clearview Market Insights (CVMI), the UK frozen food market is projected to grow from USD 14.3 billion in 2024 to USD 20.8 billion by 2031, achieving a CAGR of 5.5 percent. The sector’s momentum is driven by consumer demand for value, convenience, and dietary diversity.
“From budget-friendly meals to gourmet plant-based options, frozen food has become a mainstay in the UK diet,” said Imogen Hartley, senior analyst for UK food trends at CVMI. “Digital retail and cost-of-living concerns have only strengthened frozen food’s market position.”
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Key Market Stats
- 2024 Market Value: USD 14.3 billion
- 2031 Forecast: USD 20.8 billion
- CAGR: 5.5 percent
Key Growth Drivers
- Economic Value: Frozen products help consumers save money without sacrificing nutrition.
- Plant-Based Innovation: Vegan ready meals, meat alternatives, and dairy-free desserts expand category relevance.
- Private Label Expansion: Retailers continue to scale in-house frozen offerings.
- Online Grocery Integration: Digital shelves increase access to frozen niche and premium brands.
Segment Highlights
- Fastest-Growing Categories: Frozen vegetables, Indian meals, fish fingers, and vegan snacks
- Top Channels: Supermarkets dominate, but online and discounters gaining ground
- Demographic Drivers: Dual-income households and older consumers lead repeat purchase growth
Competitive Overview (2024)
- Birds Eye – 18%: UK’s most trusted frozen vegetable and fish brand
- Iceland – 15%: Frozen-only retailer with large-value pack appeal
- Aunt Bessie’s – 9%: Leader in frozen roast dinner components
- Private Labels – 36%: Breadth of affordable and own-brand meals
- Others – 22%: Strong in premium, ethnic, and sustainable SKUs
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Looking Ahead to 2031
Frozen food’s reputation is evolving from basic to forward-thinking. Products that align with flexitarian diets, portion control, and sustainability goals are set to dominate future launches. Brands investing in digital placement, zero-waste packaging, and carbon-reduced logistics will gain an edge in the competitive UK landscape.
About Clearview Market Insights
Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369