[Dubai, 10^th June 2025] – Clearview Market Insights (CVMI) forecasts that the MEA Frozen Bakery Market will grow from USD 3.0 billion in 2024 to USD 5.6 billion by 2031, reflecting a strong CAGR of 9.2 percent. This growth is driven by the hospitality boom, rising demand from foodservice and institutional buyers, and an increasing availability of affordable frozen bakery products across modern retail formats.

“Frozen bakery is bridging the gap between traditional preferences and modern convenience,” said Samira Al-Rashid, regional food analyst at CVMI. “Retailers and cafés are choosing frozen solutions for their consistent taste, easy handling, and reduced operational waste.”

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Market Highlights

• 2024 Market Value: USD 3.0 billion
• 2031 Forecast: USD 5.6 billion
• CAGR: 9.2 percent (2024–2031)

Drivers of Expansion

• Foodservice Boom: Hotels and caterers use frozen bakery for breakfast buffets, in-flight meals, and events.
• Cultural Fusion: Consumers are adopting global baked goods while also demanding traditional options in frozen format.
• Retail Push: Carrefour, Lulu, and Shoprite increase space for croissants, pizzas, and flatbreads.
• Private Label Growth: Value-driven SKUs offer affordability and localisation.

Segmentation Insights

• Top Product Movers: Pizza crusts, croissants, and meat-filled pastries lead sales.
• Channel Shift: Food delivery apps and supermarket home deliveries expand frozen bakery’s reach.
• Regional Growth: GCC drives premium segment; North Africa and South Africa lead mass-volume growth

Competitive Landscape Snapshot (2024)

• Lantmännen Unibake – 10%: Premium croissants and bread for hotels and cafés
• Aryzta – 9%: Gourmet and artisanal bakery across UAE and Egypt
• Almarai – 7%: Regional staple formats for KSA and Gulf
• Private Labels – 25%: Dominant in everyday bakery across Carrefour, Lulu, Shoprite
• Local Players – 35%: Halal and traditional bakery offerings, especially in North Africa
• Others – 14%: Speciality suppliers offering vegan, clean-label options

Outlook to 2031

As MEA consumers pursue speed and quality, the frozen bakery sector is poised to dominate quick-prep and institutional channels. Innovations in sustainable packaging, halal-certified product lines, and digital cold chain tracking will drive competitive differentiation.

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About Clearview Market Insights

Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.

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