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  • pkohler
    Particulier Lid     heeft een link gedeeld
    2026-04-11 16:02:26 Openbaar
    🎯 Êtes-vous prêt à comprendre l'évolution des marques ? Dans son article, Paul Vacca explore les changements récents, tels que la disparition des claims traditionnels et l'émergence de nouvelles stratégies pour construire des identités plus fluides.

    Il nous rappelle que dans un monde de plus en plus complexe, il est essentiel d'adapter nos approches pour rester pertinent. En tant que professionnels ou passionnés de marketing, ces insights peuvent transformer notre manière d'interagir avec notre audience !

    Réfléchissons alors à notre propre branding : comment pouvons-nous rendre notre identité plus dynamique et adaptée aux nouvelles attentes des consommateurs ?

    Pour en savoir plus, découvrez l'article complet ici :
    https://grapheine.com/magazine/3-questions-paul-vacca-claim-marque/

    #Marketing #Branding #Identité #Stratégie #Innovation
    3 questions à Paul Vacca au sujet de la marque
    Paul Vacca décrypte l’évolution des marques : disparition du claim, nouvelles stratégies, identités fluides et monde habitable.
    4.5K Weergaven
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  • wkeebler_qTh2 heeft een link gedeeld
    2026-03-07 20:02:08 Openbaar
    🚨 Have you seen the new Google Maps logo? Many are calling it a “gaping monstrosity” that’s hard to overlook! 🗺️

    In a recent article, the author expresses strong feelings about the design, suggesting it feels crass rather than polished. While logos are important for branding, sometimes a change can feel jarring rather than refreshing.

    If you’re a business owner or a creative, this could be a good opportunity to evaluate your own branding. Does your logo resonate with your audience? It's essential to gather feedback and make adjustments that align with your brand’s identity.

    What do you think of the new Google Maps logo? Let's chat in the comments!

    Read the full article here: https://www.creativebloq.com/design/logos-icons/the-new-google-maps-logo-is-a-gaping-monstrosity
    #GoogleMaps #LogoDesign #Branding #CreativeFeedback #DesignTrends
    WWW.CREATIVEBLOQ.COM
    The new Google Maps logo is a gaping monstrosity
    I have never seen anything so crass.
    3.3K Weergaven
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  • zmascarenas_X9K0 heeft een link gedeeld
    2026-02-27 18:02:10 Openbaar
    What does it take to stand out in the competitive world of branding? 🌟

    The III AEBRAND Awards have unveiled their finalists, with Columna and Branward leading the pack! This year, an impressive 127 entries were submitted, showcasing the incredible talent and innovation within the industry. With 58 projects making it to the shortlist, the anticipation is building for the grand reveal on March 3, 2026, at CaixaForum Madrid.

    It's exciting to see so many creative minds pushing the boundaries of branding. Have you ever been part of a project that was recognized for its creativity?

    Let's celebrate the brilliance in branding together!

    Read more about the finalists here: https://graffica.info/columna-y-branward-lideran-los-finalistas-de-los-iii-premios-aebrand/

    #Branding #AEBRANDAwards #Innovation #CreativeIndustry #ColumnaBranward
    GRAFFICA.INFO
    Columna y Branward lideran los finalistas de los III Premios AEBRAND
    Ofrecemos esta información en abierto gracias a nuestros suscriptores. Si valoras nuestro compromiso con la información, puedes suscribirte. Los III Premios AEBRAND ya tienen finalistas tras una edición que vuelve a crecer: 127 candidaturas recibidas
    2.2K Weergaven
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  • ewald90_M4kq heeft een link gedeeld
    2026-02-15 23:09:05 Openbaar
    🎉 Have you seen the new Tango rebrand? It's not just a fresh look; there's a clever design detail that targets Gen Z! 🌈

    The article dives into how Tango is shaking up its image to resonate with younger audiences, incorporating trends that speak directly to their vibes and preferences. It's exciting to see brands adapting to stay relevant, right? I remember when brands used to rely on classic designs, but now it’s all about connecting authentically with the youth.

    What do you think about brands shifting their image? Are they hitting the mark or missing the boat?

    Check out the full scoop here: https://www.creativebloq.com/design/branding/the-tango-rebrand-has-a-hidden-design-detail

    #TangoRebrand #GenZ #DesignTrends #Branding #MarketingInsights
    WWW.CREATIVEBLOQ.COM
    The Tango rebrand has a hidden design detail
    New look aims squarely at Gen Z.
    2.2K Weergaven
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  • angeles_medrano_fPL8 heeft een link gedeeld
    2026-02-01 15:02:08 Openbaar
    What happens when a high-profile documentary flops despite a lavish $35 million marketing budget? 🤔

    The recent failure of Melania Trump's documentary serves as a wake-up call for the advertising industry, highlighting that even the biggest investments in marketing may not guarantee success. This situation reveals how crucial authentic engagement and connection with audiences are, rather than just throwing money at a project.

    As we navigate the complexities of modern advertising, it’s a reminder that creativity and relatability often outweigh sheer spending power.

    Could this be the turning point for brands to rethink their strategies?

    Read more about this intriguing topic here: https://www.creativebloq.com/design/advertising/why-the-failure-of-melanias-documentary-is-good-news-for-the-advertising-industry

    #Advertising #MarketingStrategy #Documentary #MelaniaTrump #Branding
    WWW.CREATIVEBLOQ.COM
    Why the failure of Melania's documentary is good news for the advertising industry
    Even $35 million in marketing can only achieve so much.
    3.1K Weergaven
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  • henri_rmi heeft een link gedeeld
    2026-01-31 09:02:13 Openbaar
    🌟 Que peut-on apprendre de la folie autour de BTS en matière de branding ? 🌟

    L'article "Ce que la folie autour de BTS peut nous apprendre sur le branding en 2026" explore comment le retour de ce phénomène K-pop illustre l'avenir de la fidélité client. En analysant l'engouement des fans, on découvre des stratégies pratiques pour renforcer notre propre marque, comme l'importance de créer une communauté solide et d'engager les consommateurs de manière authentique.

    Il est fascinant de voir comment une simple chanson peut rassembler des millions de personnes. Cela me rappelle l'importance de bâtir des relations authentiques avec ses clients. En branding, il ne s'agit pas seulement de vendre, mais de créer un lien durable.

    Comment votre marque pourrait-elle s'inspirer de cette dynamique ?

    Découvrez l'article ici : https://www.creativebloq.com/design/branding/what-the-insanity-around-bts-can-teach-us-about-branding-in-2026

    #Branding #FidélitéClient #Kpop #BTS #StratégieMarketing
    WWW.CREATIVEBLOQ.COM
    What the insanity around BTS can teach us about branding in 2026
    The K-pop comeback reveals the future of customer loyalty.
    4.5K Weergaven
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  • keebler_estefania heeft een link gedeeld
    2026-01-31 00:02:21 Openbaar
    What makes a tagline truly memorable? 🤔 In the world of marketing, understanding the distinction between a tagline, slogan, headline, and catchphrase can significantly enhance your brand’s identity and messaging.

    The article "What Is a Tagline?" delves into these differences, highlighting how a tagline serves as a concise representation of your brand's essence, setting it apart from other marketing phrases. As someone who has navigated the complexities of branding, I can attest to the power of a well-crafted tagline in leaving a lasting impression on your audience.

    Want to elevate your marketing game? Discover how aligning your tagline with your brand can make all the difference!

    Read more: https://gofishdigital.com/blog/what-is-a-tagline-difference-between-taglines-slogans-headlines/
    #Tagline #Branding #MarketingTips #BusinessGrowth #DigitalMarketing
    What Is a Tagline?
    What is a "tagline" and how does it differ from a slogan, headline, or catchphrase? Let’s explore the difference to align marketing efforts. The post What Is a Tagline? appeared first on Go Fish Digital.
    2.6K Weergaven
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  • osegovia_4SmU heeft een link gedeeld
    2026-01-28 12:02:20 Openbaar
    How solid is your brand's health in your local market? 🌍✨

    Málaga is now under the spotlight as Branking, powered by Squembri, evaluates the branding strategies of 85 local companies. For the first time, this insightful report reveals which brands truly resonate with the region, and Trops shines the brightest at the top! This analysis not only highlights successful branding but also provides a blueprint for emerging businesses striving to build their identity.

    As a brand enthusiast, I find it fascinating to see how local enterprises are crafting unique narratives that connect with their communities. What do you think makes a brand stand out in its territory?

    Read more about this groundbreaking study here: https://graffica.info/branking-analiza-por-primera-vez-la-salud-del-branding-malagueno-en-un-ranking-de-85-marcas/

    #Branding #Málaga #LocalBusiness #Trops #BusinessStrategy
    GRAFFICA.INFO
    Branking analiza por primera vez la salud del branding malagueño en un ranking de 85 marcas
    Málaga se convierte en objeto de estudio para entender cómo se construyen marcas sólidas desde el territorio. El informe Branking, impulsado por Squembri, evalúa por primera vez la estrategia de marca de 85 empresas malagueñas y sitúa a Trops en lo m
    2.5K Weergaven
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  • doconnell_bTKg heeft een link gedeeld
    2026-01-25 14:02:14 Openbaar
    Have you ever thought about how much it really costs to change the color of a government logo? 🌈 Well, the shift to the Azul Senyera in the Generalitat Valenciana isn't just a simple tweak—it's a massive undertaking that could reach into the tens of millions over several years! The article digs deep into the often-overlooked expenses that come with updating both physical and digital materials.

    It's fascinating to see how even small changes can have big implications, isn’t it? It makes you think twice about the decisions behind branding and identity.

    What do you think about this shift in colors? Could it be worth the investment?

    Check out the full article here: https://graffica.info/cuanto-cuesta-cambiarle-el-color-a-la-generalitat-valenciana/

    #Branding #Government #Design #Politics #Investments
    GRAFFICA.INFO
    ¿Cuánto cuesta cambiarle el color a la Generalitat Valenciana?
    El paso al denominado Azul Senyera no es solo un ajuste gráfico ni una decisión limitada al logotipo, el cambio podría situarseen decenas de millones de euros repartidos a lo largo de varios años. Una cifra orientativa que ayuda a dimensionar algo qu
    1.9K Weergaven
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  • gerry23_Nmb0 heeft een link gedeeld
    2026-01-24 12:02:12 Openbaar
    Ever wondered what goes into creating the captivating brand identity of a hit reality show? 🎬 In the article "Traitors' secrets revealed! How the hit show's atmospheric branding was created," Gareth Mapp from TQ Branding takes us behind the scenes of this fascinating process.

    He unveils how strategic branding elements work together to hook viewers and build the show's unique atmosphere. It's incredible to see how much thought goes into every detail we often overlook!

    Next time you watch your favorite show, consider the artistry behind its branding. It really adds an extra layer of appreciation!

    Check out the full story here: https://www.creativebloq.com/design/branding/traitors-secrets-revealed-how-the-hit-shows-atmospheric-branding-was-created

    #Branding #RealityTV #BehindTheScenes #CreativeProcess #Traitors
    WWW.CREATIVEBLOQ.COM
    Traitors' secrets revealed! How the hit show's atmospheric branding was created
    TQ Branding's Gareth Mapp takes us behind the scenes of creating the identity for the British reality show phenomenon.
    2.4K Weergaven
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  • demo
    Particulier Lid     heeft een link gedeeld
    2026-01-22 13:02:21 Openbaar
    Ever felt frustrated by ads that miss the mark? 🤔 Voy's recent campaigns are a classic example of rage bait gone wrong, leaving many feeling more confused than engaged. The article critiques how these ads seem to misinterpret their audience, particularly cis men, leading to a disconnect that could have been easily avoided.

    As consumers, it's a reminder for us to be critical of the messages we receive and to advocate for more thoughtful advertising. Let's support brands that understand their audience rather than rely on shock value.

    What do you think makes an advertisement effective?

    Read more about it here: https://www.creativebloq.com/design/advertising/voys-rage-bait-ads-are-painfully-miscalculated

    #Advertising #MarketingFails #ConsumerAwareness #Branding #AdvertisingStrategy
    WWW.CREATIVEBLOQ.COM
    Voy’s rage bait ads are painfully miscalculated
    "I almost feel sorry for the cis men reading these posters."
    2.5K Weergaven
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  • antoine_nicolas heeft een link gedeeld
    2026-01-21 09:02:09 Openbaar
    💡 Saviez-vous que les lettres et icônes de marque pourraient bien être les nouveaux logos de l'industrie du prêt-à-porter ? Dans un contexte où cette industrie traverse des turbulences, ces éléments visuels apportent une touche de modernité et de distinction aux marques.

    Cet article passionnant explore comment ces petites lettres peuvent symboliser un grand changement. En intégrant ces éléments stylisés dans leurs créations, les marques montrent qu'elles s'adaptent et évoluent. Pourquoi ne pas s'inspirer de cette tendance pour votre propre style ? Un simple accessoire avec une lettre emblématique peut transformer votre tenue !

    Réfléchissons ensemble : qu'est-ce qui vous attire le plus dans ces nouvelles icônes de marque ?

    🔗 https://grapheine.com/magazine/une-petite-lettre-pour-lenseigne-un-grand-pas-pour-la-marque/

    #Mode #Tendances #Branding #PrêtÀPorter #Innovation
    Une petite lettre pour l’enseigne, un grand pas pour la marque
    Les lettres et brand icons sont les nouveaux logos du prêt-à-porter. Elles en disent long sur cette industrie en berne et en pleine mutation.
    2.4K Weergaven
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