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## Introduction
In recent years, the home improvement industry has experienced a seismic shift in consumer behavior. Gone are the days when homeowners relied solely on in-store discoveries, circular ads, or recommendations from contractors to embark on their renovation journeys. Instead, a new paradigm has emergedâone driven by digital interactions, social media influence, and a project-based approach to marketing. Home improvement retailers must adapt their strategies to harness this transfor...## Introduction In recent years, the home improvement industry has experienced a seismic shift in consumer behavior. Gone are the days when homeowners relied solely on in-store discoveries, circular ads, or recommendations from contractors to embark on their renovation journeys. Instead, a new paradigm has emergedâone driven by digital interactions, social media influence, and a project-based approach to marketing. Home improvement retailers must adapt their strategies to harness this transfor...·202 Vues ·0 Avis