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martechcubejohn adicionou um novo artigo Blogs
2024-12-09 07:35:37 - Traduzir -

Adoption & Efficiency: 2025 AI Insights for Marketers
Artificial Intelligence (AI) is fundamentally reshaping the dynamics of modern business, offering unprecedented opportunities to redefine operational efficiency, customer engagement, and strategic decision-making. As 2025 approaches, both the MarTech landscape and the broader AI technology industry are evolving rapidly. Businesses are compelled to adapt to this transformative era by exploring...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-03 08:30:28 - Traduzir -

Big Recap: 2024 Tech Titans
The year 2024 has been marked by significant advancements in technology, particularly in AI, IoT, and cybersecurity. What once seemed like the stuff of futuristic movies has now become integral to our modern world. The convergence of these technologies has sparked creativity, collaboration, and caution, from developing ethical frameworks for AI to exploring how smart tech can enhance the...

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martechcubejohn adicionou um novo artigo Blogs
2024-11-15 07:50:26 - Traduzir -

Building Intelligent Infrastructure with IoT in Engineering
As technology advances at an unprecedented pace, integrating Internet of Things (IoT) technologies into engineering systems is no longer just a trend; it has become essential. Global industries are under pressure to boost efficiency, lower operational costs, and remain competitive, with IoT emerging as a transformative force, especially in Telecom and Utility sectors. Challenges in IoT...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-09 07:28:13 - Traduzir -

Building the Future: Cloud-Native DevOps for Modern Apps
In today’s digital era, cloud computing has become a cornerstone of application modernization and digital transformation. By 2025, it’s anticipated that over 85% of organizations will adopt a cloud-native approach for application development. Yes, you read that correctly! The primary goal of this approach is to streamline development processes, enhance scalability, and boost...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-03 08:30:59 - Traduzir -

Chief Data Officers and Smart Data: Building a Strategic Future
In today’s data-driven world, data isn’t just the new oil—it’s also the refinery, the engine, and the fuel propelling businesses forward. Yet, in an era awash with big data, Chief Data Officers (CDOs) face a critical question: Are they sitting on a gold mine or drowning in an ocean of numbers? The answer lies in smart data—refined, actionable insights that drive...

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martechcubejohn adicionou um novo artigo Blogs
2024-11-11 07:18:48 - Traduzir -

Contact Center: Make or Break for Your Brand
Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact...

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martechcubejohn adicionou um novo artigo Blogs
2024-12-20 06:48:19 - Traduzir -

Decentralized Platforms in 2025: The Evolution of Web3
Web3 technology has transitioned from being a buzzword and speculative trend to a transformative force shaping the digital landscape. As we approach 2025, Web3 is set to redefine business models, offering unprecedented security and transparency through decentralized platforms. But what does this future hold, and how can businesses, especially in the B2B sector, harness the power of Web3 for...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-15 09:40:23 - Traduzir -

Decoding First-Party Fraud: Strategies for Merchant Protection
Fraud is already a complex challenge, but merchants face an additional hurdle: first-party fraud perpetrated by their own customers. Unlike second- or third-party fraud, first-party fraud occurs when consumers use their legitimate payment credentials to commit dishonest acts for personal gain. This creates a significant challenge for acquiring banks and payment service providers (PSPs) in...

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martechcubejohn adicionou um novo artigo Blogs
2024-12-16 08:47:44 - Traduzir -

Elevating the Role of CISOs: Driving Strategic Value in the C-Suite
Businesses constantly juggle competing priorities—such as balancing innovation with reliability, investment with profit, and speed with security. Each leader in the organization plays a role in these decisions, and traditionally, CISOs have been positioned as the defenders of the business, focused on security and risk mitigation. Over the past decade, however, the role of the Chief...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-09 07:28:49 - Traduzir -

Empowering C-Level Executives with Cybersecurity Insights
Having spent many years immersed in IT and information security, I can confidently say it has been a rewarding journey. Over time, I’ve observed a significant shift in how organizations perceive cybersecurity. It has gained prominence and relevance, with the role of the Chief Information Security Officer (CISO) evolving positively. CISOs are no longer seen as mere “blockers”...

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martechcubejohn adicionou um novo artigo Blogs
2025-01-13 07:54:10 - Traduzir -

Enhancing Merchant Oversight Through Dynamic Risk Assessment
Acquiring banks often face the challenge of balancing merchant satisfaction with risk management. On one hand, they aim to keep merchants happy by enabling quick payouts. On the other, they must protect themselves from financial losses if a merchant's risk profile unexpectedly shifts. Dynamic risk assessment plays a crucial role in safeguarding acquirers while supporting businesses with the...

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martechcubejohn adicionou um novo artigo Blogs
2024-12-05 08:53:45 - Traduzir -

Enhancing Workplace Dynamics with Safety and Health Technology
In today’s fast-paced era of technological innovation and intense competition, businesses must place a high priority on employee safety and well-being to mitigate workplace hazards. According to the International Labour Organization (ILO), approximately 2.3 million individuals worldwide lose their lives each year due to work-related accidents or illnesses. This alarming statistic...

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