KOL Marketing in Web3: Why Most Campaigns Don’t Convert (And...

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2026-05-06 18:23:38 - Translate -

KOL Marketing in Web3: Why Most Campaigns Don’t Convert (And What to Do Instead)

Most Web3 KOL campaigns look successful. High impressions.Good engagement.Lots of noise on Twitter. But when you zoom out? Very few of those campaigns actually convert. No real user growth.No sustained traction.No meaningful adoption. So the question isn’t “Does KOL marketing work?”It’s “Why does it look like it works… but doesn’t?”...

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