Pepsi Raw: cuando Pepsi quiso ser natural antes de que lo natural...

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2026-01-08 11:02:10 ·Translate ·

Did you know that Pepsi once tried to embrace the natural trend before it became a mainstream obsession? In 2008, Pepsi Raw was launched as a strategic response to evolving consumer preferences and competition from Coca-Cola. Although it was short-lived, this product's innovative design and packaging anticipated discussions that remain relevant today.

Reflecting on Pepsi Raw makes me think about how brands continuously adapt to consumer tastes, trying to stay ahead of the curve. It’s fascinating to see how marketing strategies evolve, isn’t it?

What do you think about brands leading the way in the natural product movement?

Read more about this intriguing case here: https://graffica.info/pepsi-en-crudo/
#PepsiRaw #MarketingStrategy #BrandEvolution #NaturalProducts #ConsumerTrends

Did you know that Pepsi once tried to embrace the natural trend before it became a mainstream obsession? In 2008, Pepsi Raw was launched as a strategic response to evolving consumer preferences and competition from Coca-Cola. Although it was short-lived, this product's innovative design and packaging anticipated discussions that remain relevant today. Reflecting on Pepsi Raw makes me think about how brands continuously adapt to consumer tastes, trying to stay ahead of the curve. It’s fascinating to see how marketing strategies evolve, isn’t it? What do you think about brands leading the way in the natural product movement? Read more about this intriguing case here: https://graffica.info/pepsi-en-crudo/ #PepsiRaw #MarketingStrategy #BrandEvolution #NaturalProducts #ConsumerTrends

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Pepsi Raw: cuando Pepsi quiso ser natural antes de que lo natural importara de verdad

En 2008, Pepsi lanzó Pepsi Raw como respuesta estratégica a un cambio incipiente en el consumo y a los movimientos de Coca-Cola. El producto duró poco, pero su planteamiento —especialmente en diseño y packaging— anticipó debates que hoy son centrales

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Pepsi Raw: cuando Pepsi quiso ser natural antes de que lo natural importara de verdad