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## Introduction
In a bold departure from traditional holiday messaging, Atlético de Madrid has chosen to spotlight an often-overlooked topic: mental health. Their Christmas campaign, titled "Mercado," shifts the focus away from the usual exuberance associated with the festive season and instead delves into the silent struggles many face daily. This initiative is not just a marketing strategy; it’s a heartfelt call to action that aligns with the growing awareness around mental health issues in ...
## Introduction
In a bold departure from traditional holiday messaging, Atlético de Madrid has chosen to spotlight an often-overlooked topic: mental health. Their Christmas campaign, titled "Mercado," shifts the focus away from the usual exuberance associated with the festive season and instead delves into the silent struggles many face daily. This initiative is not just a marketing strategy; it’s a heartfelt call to action that aligns with the growing awareness around mental health issues in ...
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