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Ever felt constrained by limitations? Olivier Hoffschir from Arte.tv shows us how to transform those barriers into opportunities! In a recent talk, he shared the journey of creating engaging video “shorts” for their app, born from a funding requirement for vertical video formats. Within just four months, his team developed a simple MVP that not only doubled mobile retention but also revealed the intricate work behind its seamless appearance.

Limiting factors can spur creativity; how have you turned constraints into innovation in your work?

Discover more about this inspiring journey here:
https://blog.octo.com/school-of-product-2025-compte-rendu-du-talk--de-la-contrainte-a-la-creativite--le-rex-du-lancement-des-shorts-chez-arte

#Innovation #Creativity #ProductManagement #Arte #VideoMarketing
🚀 Ever felt constrained by limitations? Olivier Hoffschir from Arte.tv shows us how to transform those barriers into opportunities! In a recent talk, he shared the journey of creating engaging video “shorts” for their app, born from a funding requirement for vertical video formats. Within just four months, his team developed a simple MVP that not only doubled mobile retention but also revealed the intricate work behind its seamless appearance. Limiting factors can spur creativity; how have you turned constraints into innovation in your work? Discover more about this inspiring journey here: https://blog.octo.com/school-of-product-2025-compte-rendu-du-talk--de-la-contrainte-a-la-creativite--le-rex-du-lancement-des-shorts-chez-arte #Innovation #Creativity #ProductManagement #Arte #VideoMarketing
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School of Product 2025 - Compte-rendu du talk : De la contrainte à la créativité : le REX du lancement des shorts chez ARTE
Olivier Hoffschir, Product Manager chez Arte.tv, raconte comment un format vidéo vertical imposé par un financeur a donné naissance aux “shorts” sur l’app mobile. En quatre mois, l’équipe a conçu un MVP simple mais engageant, test en production inclu
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