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Ever thought a simple storage device could become a charming character?

In the latest campaign by Sandisk, designed by Espadaysantacruz and directed by Tim Bierbaum, the everyday memory stick transforms into "Memory Man." This delightful character blends humor, design, and a deeply human perspective on technology, making us rethink how we interact with our devices.

It’s a perfect reminder that creativity knows no bounds! Who says tech can’t have personality? Let's embrace innovation and let our imaginations run wild.

Explore how design brings technology to life and inspires us to reimagine the ordinary.

Read more about it here: https://graffica.info/cuando-el-diseno-se-convierte-en-personaje-asi-es-memory-man-el-robot-creado-por-espadaysantacruz-para-sandisk/
#Innovation #Design #Creativity #Technology #MemoryMan
Ever thought a simple storage device could become a charming character? 🌟 In the latest campaign by Sandisk, designed by Espadaysantacruz and directed by Tim Bierbaum, the everyday memory stick transforms into "Memory Man." This delightful character blends humor, design, and a deeply human perspective on technology, making us rethink how we interact with our devices. It’s a perfect reminder that creativity knows no bounds! Who says tech can’t have personality? Let's embrace innovation and let our imaginations run wild. Explore how design brings technology to life and inspires us to reimagine the ordinary. Read more about it here: https://graffica.info/cuando-el-diseno-se-convierte-en-personaje-asi-es-memory-man-el-robot-creado-por-espadaysantacruz-para-sandisk/ #Innovation #Design #Creativity #Technology #MemoryMan
GRAFFICA.INFO
Cuando el diseño se convierte en personaje: así es Memory Man, el robot creado por Espadaysantacruz para Sandisk
El estudio madrileño firma junto al realizador Tim Bierbaum la nueva campaña global de Sandisk. Una pieza que transforma un simple dispositivo de almacenamiento en un personaje entrañable, con humor, diseño y una mirada profundamente humana sobre la
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