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Have you ever wondered how a logo can transform a brand’s identity?

Groupama has just unveiled a fresh new logo that moves away from its traditional countryside roots, embracing a sleek, startup-inspired aesthetic. This shift not only modernizes their visual identity but also reflects a broader trend in the industry towards minimalism and contemporary design.

As someone who appreciates the power of design in shaping perceptions, it's fascinating to see how brands like Groupama evolve to connect with their audience. What do you think about this new direction?

Check out the full article for more insights!
https://www.grapheine.com/actulogo/nouvelle-identite-visuelle-groupama-un-logotype-en-rase-campagne
#BrandIdentity #GraphicDesign #LogoEvolution #Groupama #StartupStyle
🚀 Have you ever wondered how a logo can transform a brand’s identity? Groupama has just unveiled a fresh new logo that moves away from its traditional countryside roots, embracing a sleek, startup-inspired aesthetic. This shift not only modernizes their visual identity but also reflects a broader trend in the industry towards minimalism and contemporary design. As someone who appreciates the power of design in shaping perceptions, it's fascinating to see how brands like Groupama evolve to connect with their audience. What do you think about this new direction? Check out the full article for more insights! https://www.grapheine.com/actulogo/nouvelle-identite-visuelle-groupama-un-logotype-en-rase-campagne #BrandIdentity #GraphicDesign #LogoEvolution #Groupama #StartupStyle
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Nouvelle identité visuelle Groupama, un logotype en rase campagne
Groupama vient de dévoiler un nouveau logotype qui fait évoluer ses codes graphiques en abandonnant sa campagne au profit d'une esthétique "startup". L’article Nouvelle identité visuelle Groupama, un logotype en rase campagne est apparu en premier su
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