The SEO Data Problem: Why Different Tools Rarely Agree
SEO professionals rarely work with a single data source. One platform reports 12,000 monthly searches for a keyword, another reports 8,500, and a third estimates only 5,000. Backlink counts can differ just as dramatically, while ranking tools may show different positions for the same page and query.
At first glance, these discrepancies can make SEO software appear unreliable. In reality, most...