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Germany Frozen Food Market to Reach USD 18.9 Billion by 2031 on Back of Health Trends and Discount Retail Strength

[Frankfurt, 11th, June 2025] – Clearview Market Insights (CVMI) forecasts that Germany’s Frozen Food Market will grow from USD 13.7 billion in 2024 to USD 18.9 billion by 2031, representing a stable CAGR of 4.7 percent. Demand is supported by the country’s structured retail landscape, an increasing appetite for plant-based and clean-label frozen meals, and expanding institutional consumption.

“German consumers are shifting from frozen basics to smart-meal formats that offer both health benefits and time savings,” said Claudia Meissner, DACH market analyst at CVMI. “Frozen food is no longer a fallback—it’s a planned, value-added part of the modern German diet.”

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Key Highlights

  • 2024 Market Size: USD 13.7 billion
  • 2031 Projection: USD 18.9 billion
  • CAGR (2024–2031): 4.7%

 

Growth Catalysts

  • Sustainability & Health Focus: Organic, low-salt, and meat-free frozen SKUs growing 2x faster than overall market
  • Discount Retail Expansion: Aldi and Lidl’s private-label programs dominate on pricing and reach
  • Foodservice Recovery: Institutional catering, hotels, and airlines drive B2B demand
  • Digital Grocery: Online frozen purchases gaining ground post-COVID across urban areas

 

Segment Performance

  • Hot Products: Frozen pizzas, vegetable stir-fry blends, fish sticks, and vegan schnitzel
  • Top Channels: Discounters and online retail grow fastest in frozen share
  • Key Demographics: Health-aware urban households and time-strapped working professionals

 

Competitive Snapshot (2024)

  • Iglo – 14%: Known for quality frozen vegetables and branded fish
  • FRoSTA – 12%: Pioneer in transparent ingredient labels and eco-packaging
  • Nestlé – 10%: Portfolio of international meal and dessert brands
  • Private Labels – 41%: Stronghold across every frozen category
  • Others – 23%: Fast innovators in clean-label, organic, and ready meals

 

Outlook to 2031

Germany’s frozen food market will continue its shift towards health optimization, sustainability, and multicultural offerings. Retailers and producers that combine cost-effectiveness with clean-label innovation and reliable cold logistics will achieve long-term growth.

 

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About Clearview Market Insights

Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.

 

Media contact:

Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: 
sales@clearviewmarketinsights.com
Phone: +1 917-993-7369

 

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