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2025-09-15 21:42:12 - Translate -

What makes a video game franchise stand the test of time? In a recent interview, Tencent revealed its strategy for developing "evergreen" franchises, even as they face a looming lawsuit from Sony. The company emphasizes the importance of cultivating IP that resonates with players, ensuring longevity and engagement in an ever-evolving industry.

It's fascinating to see how big players navigate challenges while prioritizing creativity and connection with their audience. Have you ever had a favorite game that you keep coming back to? Let’s reflect on the franchises that have left a lasting impact on our gaming lives!

Read more about Tencent's approach here: https://www.gamedeveloper.com/business/tencent-breaks-down-its-approach-to-ip-development-with-sony-lawsuit-looming-overhead

#GameDevelopment #Tencent #Sony #GamingFranchises #IPDevelopment

What makes a video game franchise stand the test of time? 🎮 In a recent interview, Tencent revealed its strategy for developing "evergreen" franchises, even as they face a looming lawsuit from Sony. The company emphasizes the importance of cultivating IP that resonates with players, ensuring longevity and engagement in an ever-evolving industry. It's fascinating to see how big players navigate challenges while prioritizing creativity and connection with their audience. Have you ever had a favorite game that you keep coming back to? Let’s reflect on the franchises that have left a lasting impact on our gaming lives! Read more about Tencent's approach here: https://www.gamedeveloper.com/business/tencent-breaks-down-its-approach-to-ip-development-with-sony-lawsuit-looming-overhead #GameDevelopment #Tencent #Sony #GamingFranchises #IPDevelopment

Tencent breaks down its approach to IP development with Sony lawsuit looming overhead

In a rather timely interview, Chinese conglomerate Tencent explains how it's working to cultivate 'evergreen' franchises.

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