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enterprise shoppable video, large retailers, conversion challenges, home improvement, customer engagement, video marketing, e-commerce strategies, product discovery, measurement metrics

## Introduction

The retail landscape is undergoing a seismic shift, particularly in sectors like Home and DIY where complex purchases require a new level of consumer confidence. Traditional strategies, such as Product Detail Pages (PDP) laden with images, specifications, and reviews, often fall short of resolvi...
enterprise shoppable video, large retailers, conversion challenges, home improvement, customer engagement, video marketing, e-commerce strategies, product discovery, measurement metrics ## Introduction The retail landscape is undergoing a seismic shift, particularly in sectors like Home and DIY where complex purchases require a new level of consumer confidence. Traditional strategies, such as Product Detail Pages (PDP) laden with images, specifications, and reviews, often fall short of resolvi...
Enterprise Shoppable Video: Navigating the Retailer Operating Model in Home + DIY
enterprise shoppable video, large retailers, conversion challenges, home improvement, customer engagement, video marketing, e-commerce strategies, product discovery, measurement metrics ## Introduction The retail landscape is undergoing a seismic shift, particularly in sectors like Home and DIY where complex purchases require a new level of consumer confidence. Traditional strategies, such as...
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