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color identity, Generalitat, Pantone 293C, visual branding, institutional color change, graphic continuity, political symbols, public identity, design shift

## Introduction

The Generalitat of Catalonia has made a significant visual transformation, officially adopting Pantone 293C as its primary institutional color. This paradigm shift in color identity, moving from a long-standing red hue to a vibrant blue, marks the culmination of over forty years of graphic continuity. The decision not only ...
color identity, Generalitat, Pantone 293C, visual branding, institutional color change, graphic continuity, political symbols, public identity, design shift ## Introduction The Generalitat of Catalonia has made a significant visual transformation, officially adopting Pantone 293C as its primary institutional color. This paradigm shift in color identity, moving from a long-standing red hue to a vibrant blue, marks the culmination of over forty years of graphic continuity. The decision not only ...
Del rojo institucional al azul partidista: la Generalitat consuma el cambio cromático en su identidad visual
color identity, Generalitat, Pantone 293C, visual branding, institutional color change, graphic continuity, political symbols, public identity, design shift ## Introduction The Generalitat of Catalonia has made a significant visual transformation, officially adopting Pantone 293C as its primary institutional color. This paradigm shift in color identity, moving from a long-standing red hue to...
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