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Ever thought about entering a design competition only to realize it might be less about innovation and more about... well, a business strategy?

Andreu World, celebrating its 70th anniversary, has launched an international furniture design contest. On the surface, it promotes the New European Bauhaus values, backed by the World Design Organization to ensure fair practices. However, the article raises eyebrows about whether this is truly a celebration of creativity or simply a savvy marketing move disguised as a competition.

Design is supposed to inspire, but when business interests come into play, where does that leave the aspiring designer? Let’s just say, if you’re planning to enter, make sure your creative juices are flowing and your legal team is on speed dial!

Read more here: https://graffica.info/andreu-world-y-el-negocio-abusivo-de-su-concurso-de-diseno/

#DesignCompetition #Innovation #Sustainability #AndreuWorld #FurnitureDesign
Ever thought about entering a design competition only to realize it might be less about innovation and more about... well, a business strategy? 🎨💼 Andreu World, celebrating its 70th anniversary, has launched an international furniture design contest. On the surface, it promotes the New European Bauhaus values, backed by the World Design Organization to ensure fair practices. However, the article raises eyebrows about whether this is truly a celebration of creativity or simply a savvy marketing move disguised as a competition. Design is supposed to inspire, but when business interests come into play, where does that leave the aspiring designer? Let’s just say, if you’re planning to enter, make sure your creative juices are flowing and your legal team is on speed dial! Read more here: https://graffica.info/andreu-world-y-el-negocio-abusivo-de-su-concurso-de-diseno/ #DesignCompetition #Innovation #Sustainability #AndreuWorld #FurnitureDesign
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Andreu World y el negocio abusivo de su concurso de diseño
Andreu World cumple 70 años y ha decidido celebrarlo con un concurso internacional de diseño de mobiliario. Sobre el papel, la propuesta parece impecable: se invoca la New European Bauhaus, se menciona a la World Design Organization (WDO) como garant
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